The inspiration behind Pepsi Spire 3.0 was to bring variety and engagement to consumers. The design team at PepsiCo aimed to transform the traditional beverage dispensing process into an interactive experience. Launched in June 2015, the dispenser has since been a testament to PepsiCo's commitment to innovation.
What sets Pepsi Spire 3.0 apart from other beverage dispensers is its unique properties. The machine features a personal 15.6” touchscreen, offering up to 500 beverage combinations. This feature, combined with an integrated ice dispensing capability, makes it a versatile addition to various restaurant types. The medium footprint of the dispenser ensures it fits seamlessly into any setting, enhancing the overall aesthetic and functionality.
The design of Pepsi Spire 3.0 is a collaborative effort by the PepsiCo Design & Innovation team. Their dedication to creating a product that not only serves a purpose but also engages the consumer is evident in the dispenser's design. The touchscreen interface adds a modern touch, while the variety of beverage combinations caters to a wide range of consumer preferences.
Pepsi Spire 3.0's unique design and functionality have not gone unnoticed in the design world. The dispenser was awarded the Golden A' Food, Beverage and Culinary Arts Design Award in 2016. This prestigious award is granted to outstanding creations that reflect the designer's wisdom and significantly impact the world with their desirable characteristics.
In conclusion, Pepsi Spire 3.0 is a testament to PepsiCo Design & Innovation's commitment to pushing the boundaries of traditional design. The dispenser's unique features and engaging interface offer a new, personalized beverage experience for consumers, setting a new standard for beverage dispensers worldwide.
Project Designers: PepsiCo Design & Innovation
Image Credits: PepsiCo Design & Innovation
Project Team Members: PepsiCo Design & Innovation
Project Name: Pepsi Spire 3.0
Project Client: PepsiCo Design & Innovation